Key-Systems Internet Solutions

The Domain-Experts

Launch

KSregistry will be the backend provider for five new gTLD applications by Starting Dot

St. Ingbert, 2012-07-16, The Paris based registry startup Starting Dot submitted five applications for community-based new gTLDs as part of the new gTLD program of the Internet Corporation for Assigned Names and Numbers (ICANN). The Top Level Domains (TLDs) .ARCHI, .BIO, .SKI, .DESIGN and .IMMO will use the registry system of the German based provider KSregistry GmbH as technical framework. Starting Dot is a new registry managing a portfolio of new industry-related Top Level Domains that was founded in Paris in October 2011. KSregistry GmbH is a technical backend provider for customized registry operation; the company is a fully-owned subsidiary of the international domain registrar Key-Systems.

StartingDot's strategy is to focus on TLDs dedicated to SME (Small and Medium-sized Enterprises) categories for which a direct correlation between their trade and their domain name is important. The idea behind the five TLDs is to duplicate the rules of internet and domain industries in the registry policy in order to bring a more relevant Internet experience to users. For example with .BIO, the producers would have the opportunity to put forward their bio certification in their domain name and the consumers will find the same label they are used to see on the packings.

“We are glad to support Starting Dot's applications with our KSregistry technology. The TLDs have great potential to become the central place of the respective community on the internet,” states Alexander Siffrin, CEO of KSregistry GmbH. “Starting Dot has selected KSregistry as its backend provider as KSregistry is part of an entrepreneurial and industrial minded group sharing the same values and is backed by a very strong IT team and provides a best-of-breed and resilient technology”, summarizes Godefroy Jordan, CEO of Starting Dot. “The appointment of KSregistry to provide the back-end registry services of our new gTLDs’ portfolio will be a great contribution to the success of our company, because of KSregistry expertise, the quality of the team and our common approach of business.”

Starting Dot chose to apply for five community-based gTLDs to become a leading, new industry-related gTLD registry. Therefore, Starting Dot identified three major industries, which are Sports, Food and Farming as well as Housing and Real Estate. Staring Dot expects that the search experience on the internet will change with its TLDs. Users will rapidly identify the domain names carrying one of its string and prefer these destinations to the others. Staring Dot also anticipates potential Search Engine Optimization (SEO) benefits by operating a more targeted and relevant naming system that is clearly matched with the website content of the future domain names owners.

Starting Dot's new TLDs are five of 31 new gTLD applications using KSregistry as technical provider. Among these 31 are nine additional generic TLDs as well as two geographical strings with German script/language. Furthermore, KSregistry will be the technical backend provider for 18 .BRAND TLDs.

StartingDot's strategy is to focus on TLDs dedicated to SME (Small and Medium-sized Enterprises) categories for which a direct correlation between their trade and their domain name is important. The idea behind the five TLDs is to duplicate the rules of internet and domain industries in the registry policy in order to bring a more relevant Internet experience to users. For example with .BIO, the producers would have the opportunity to put forward their bio certification in their domain name and the consumers will find the same label they are used to see on the packings.

“We are glad to support Starting Dot's applications with our KSregistry technology. The TLDs have great potential to become the central place of the respective community on the internet,” states Alexander Siffrin, CEO of KSregistry GmbH. “Starting Dot has selected KSregistry as its backend provider as KSregistry is part of an entrepreneurial and industrial minded group sharing the same values and is backed by a very strong IT team and provides a best-of-breed and resilient technology”, summarizes Godefroy Jordan, CEO of Starting Dot. “The appointment of KSregistry to provide the back-end registry services of our new gTLDs’ portfolio will be a great contribution to the success of our company, because of KSregistry expertise, the quality of the team and our common approach of business.”

Starting Dot chose to apply for five community-based gTLDs to become a leading, new industry-related gTLD registry. Therefore, Starting Dot identified three major industries, which are Sports, Food and Farming as well as Housing and Real Estate. Staring Dot expects that the search experience on the internet will change with its TLDs. Users will rapidly identify the domain names carrying one of its string and prefer these destinations to the others. Staring Dot also anticipates potential Search Engine Optimization (SEO) benefits by operating a more targeted and relevant naming system that is clearly matched with the website content of the future domain names owners.

Starting Dot's new TLDs are five of 31 new gTLD applications using KSregistry as technical provider. Among these 31 are nine additional generic TLDs as well as two geographical strings with German script/language. Furthermore, KSregistry will be the technical backend provider for 18 .BRAND TLDs.

StartingDot's strategy is to focus on TLDs dedicated to SME (Small and Medium-sized Enterprises) categories for which a direct correlation between their trade and their domain name is important. The idea behind the five TLDs is to duplicate the rules of internet and domain industries in the registry policy in order to bring a more relevant Internet experience to users. For example with .BIO, the producers would have the opportunity to put forward their bio certification in their domain name and the consumers will find the same label they are used to see on the packings.

“We are glad to support Starting Dot's applications with our KSregistry technology. The TLDs have great potential to become the central place of the respective community on the internet,” states Alexander Siffrin, CEO of KSregistry GmbH. “Starting Dot has selected KSregistry as its backend provider as KSregistry is part of an entrepreneurial and industrial minded group sharing the same values and is backed by a very strong IT team and provides a best-of-breed and resilient technology”, summarizes Godefroy Jordan, CEO of Starting Dot. “The appointment of KSregistry to provide the back-end registry services of our new gTLDs’ portfolio will be a great contribution to the success of our company, because of KSregistry expertise, the quality of the team and our common approach of business.”

Starting Dot chose to apply for five community-based gTLDs to become a leading, new industry-related gTLD registry. Therefore, Starting Dot identified three major industries, which are Sports, Food and Farming as well as Housing and Real Estate. Staring Dot expects that the search experience on the internet will change with its TLDs. Users will rapidly identify the domain names carrying one of its string and prefer these destinations to the others. Staring Dot also anticipates potential Search Engine Optimization (SEO) benefits by operating a more targeted and relevant naming system that is clearly matched with the website content of the future domain names owners.

Starting Dot's new TLDs are five of 31 new gTLD applications using KSregistry as technical provider. Among these 31 are nine additional generic TLDs as well as two geographical strings with German script/language. Furthermore, KSregistry will be the technical backend provider for 18 .BRAND TLDs.

Key-Systems is an international IT company that currently manages more than 3 million domains for more than 70,000 retail/corporate customers and 1,800 resellers worldwide. The company with more than 70 employees is the second largest registrar for generic domains such as .COM or .NET in Europe and one of the 15 largest worldwide, in relation to the number of managed gTLD domain names (source: webhosting.info). Key-Systems' headquarters are located in St. Ingbert/Germany. Furthermore, the company runs two subsidiaries in the USA and Mexico. Key-Systems’ business areas include the retail customer portal domaindiscount24.com and the reseller portal RRPproxy.net. Furthermore, the company runs the TIER III SKYWAY DataCenter, the corporate domain portal BrandShelter.com, a service for registry operation (KSregistry) and the domainer software DNWorker. Key-Systems is a member of the KeyDrive S.A. holding that was created in June 2011 through the merge of Key-Systems GmbH and NameDrive S.A. The holding also includes the companies Moniker and SnapNames.