Key-Systems Internet Solutions

The Domain-Experts

New top-level domain

Key-Systems appointed as .XXX registrar

St. Ingbert, 2011-05-06, The international domain registrar Key-Systems is one of the first registrars accredited for the new top-level domain .XXX. .XXX is a new sponsored top-level domain (sTLD), specifically designed for the global online adult entertainment industry. Key-Systems is already accepting pre-registrations for all phases of the .XXX launch on its three domain portals. These are domaindiscount24.com for end customers, RRPproxy.net for resellers, and BrandShelter.com for trademark owners. Brand owners from outside the Sponsored Community will have the opportunity to block names at the .XXX registry (ICM Registry), so that they cannot be used as conventional web addresses.

Key-Systems, a German based domain registrar with offices in the US and Mexico, has been appointed as one of the first .XXX registrars worldwide. Initially in March 2011, the Internet Corporation of Assigned Names and Numbers (ICANN) authorized .XXX as a sponsored top-level domain and its operation by ICM Registry. The .XXX launch will start late summer and is divided into three phases: a Sunrise, a Landrush and the final General Availability. Key-Systems is already offering pre-registration for all phases.

“We are delighted that Key Systems met our accreditation criteria, we consider them an important partner for us in the European marketplace”, said Russell S. King, COO of ICM Registry. Key-Systems’ CEO Alexander Siffrin added: “It’s great to be part of the .XXX introduction. .XXX is a real multi-purpose domain extension: Not only the customers and providers of adult entertainment sites may benefit, but also those who prefer to avoid them.”

The .XXX Sunrise with the two tracks A & B will start late summer 2011. Track A is for members of the Sponsored Community with either trademark rights and/or prospective rights through pre-owned strings in other TLDs. Sunrise B aims at brand owners outside the Sponsored Community, who may reserve names and therefore opt their brands and IP out of the .XXX zone.

.XXX aims to protect consumers of adult entertainment sites from viruses, identity theft, credit card fraud and inadvertent exposure to child abuse images. At the same time the sTLD provides the opportunity to easily filter out unwanted .XXX material and attaches registrants to a set of practices to provide effective self-regulation of the adult industry. Furthermore, online adult entertainment providers receive more predictable revenue streams, greater customer retention and fewer complaints, as regulators and others will see their proactive and responsible approach to their web presence.

About Key-Systems

Key-Systems is an international ICANN accredited registrar, which currently administers more than 3 million domains for more than 70,000 retail and corporate customers and 1,800 resellers worldwide. The company with more than 60 employees is the second largest ICANN registrar in Europe and one of the 15 largest in the world (in relation to the number of managed gTLD domain names). Key- Systems’ headquarters are located in St. Ingbert, Germany. The company operates two subsidiaries in the USA and Mexico and owns a majority interest in the Polish registrar AZ.pl.