Key-Systems Internet Solutions

The Domain-Experts

Facing the challenge of digital brands

St. Ingbert, 2012-11-28, Naming Digital launches Brand Shelter™ in Spain, the ultimate solution for corporate domain and online brand management.

“Identity” has become a key concept of our time. The adoption of the Internet and the expansion of social networks changed the rules of the game forever and now our virtual identity has become as important as the real one.

Brands reflect the corporate identity. Globalization and the expansion of the digital world have increased the complexity of brand management in the last decades. In just a few years, companies have gone from monitoring a brand in just one country to having to do so all over the world. During this period, domain names have also become the virtual “alter ego” of the brands and the upcoming release of the so called “new domains” (like .app, .home or .shop) will increase the challenge even more.

Naming Digital wants to simplify this task for its customers and that's the reason it decided to launch BrandShelter™ in Spain. This tool allows companies to manage traditional and online brands and trademarks from a single platform that lives up to the highest security standards.

Jordi Hinojosa, Naming Digital's General Manager, states that “the concept of brand and identity is undergoing a radical transformation. Many companies still have doubts about the best way to face these changes and our mission consists in helping them to keep the control over their identity and reputation at all times”.

“Identity” has become a key concept of our time. The adoption of the Internet and the expansion of social networks changed the rules of the game forever and now our virtual identity has become as important as the real one.

Brands reflect the corporate identity. Globalization and the expansion of the digital world have increased the complexity of brand management in the last decades. In just a few years, companies have gone from monitoring a brand in just one country to having to do so all over the world. During this period, domain names have also become the virtual “alter ego” of the brands and the upcoming release of the so called “new domains” (like .app, .home or .shop) will increase the challenge even more.

Naming Digital wants to simplify this task for its customers and that's the reason it decided to launch BrandShelter™ in Spain. This tool allows companies to manage traditional and online brands and trademarks from a single platform that lives up to the highest security standards.

Jordi Hinojosa, Naming Digital's General Manager, states that “the concept of brand and identity is undergoing a radical transformation. Many companies still have doubts about the best way to face these changes and our mission consists in helping them to keep the control over their identity and reputation at all times”.

“Identity” has become a key concept of our time. The adoption of the Internet and the expansion of social networks changed the rules of the game forever and now our virtual identity has become as important as the real one.

Brands reflect the corporate identity. Globalization and the expansion of the digital world have increased the complexity of brand management in the last decades. In just a few years, companies have gone from monitoring a brand in just one country to having to do so all over the world. During this period, domain names have also become the virtual “alter ego” of the brands and the upcoming release of the so called “new domains” (like .app, .home or .shop) will increase the challenge even more.

Naming Digital wants to simplify this task for its customers and that's the reason it decided to launch BrandShelter™ in Spain. This tool allows companies to manage traditional and online brands and trademarks from a single platform that lives up to the highest security standards.

Jordi Hinojosa, Naming Digital's General Manager, states that “the concept of brand and identity is undergoing a radical transformation. Many companies still have doubts about the best way to face these changes and our mission consists in helping them to keep the control over their identity and reputation at all times”.

Key-Systems is an international IT company that currently manages more than 3 million domains for more than 70,000 retail/corporate customers and 1,800 resellers worldwide. The company with more than 70 employees is the second largest registrar for generic domains such as .COM or .NET in Europe and one of the 15 largest worldwide, in relation to the number of managed gTLD domain names (source: webhosting.info). Key-Systems' headquarters are located in St. Ingbert/Germany. Furthermore, the company runs two subsidiaries in the USA and Mexico. Key-Systems’ business areas include the retail customer portal domaindiscount24.com and the reseller portal RRPproxy.net. Furthermore, the company runs the TIER III SKYWAY DataCenter, the corporate domain portal BrandShelter.com, a service for registry operation (KSregistry) and the domainer software DNWorker. Key-Systems is a member of the KeyDrive S.A. holding that was created in June 2011 through the merge of Key-Systems GmbH and NameDrive S.A. The holding also includes the companies Moniker and SnapNames.