Last year the introduction of more than 1,000 new top level domains began, including promising TLDs as .SHOP, .BUY and .BERLIN. The preventive registration of domain names corresponding to all variants of a brand under all new TLDs would be a very expensive strategy. Therefore, trademark owners should inform themselves about the new TLDs to protect their company name and their brand against brand abuse in time.
BrandShelter informs regularly about the current status of the introduction of new top level domains and registers customers' brands and trademarks at the Trademark Clearinghouse, which provides the validation and protection of trademarks under new TLDs. The registration with the Trademark Clearinghouse is required for the participation in Sunrise periods of new top level domains. Further, trademark owners will receive warnings about domain registrations matching a brand in later phases of the introduction of new TLDs and can take countermeasures in time.
“BrandShelter offers comprehensive advice on dealing with the new TLDs and prevents you from misuse of your brand”, states Andreas Soll, product manager of the Key-Systems GmbH.
Furthermore, the BrandShelter team presents its wide range of monitoring services, by which the use of company names as well as trademarks online can be monitored. These services include, among others, social media, content and domain monitoring.
The IP Service World is a must attend event for all professionals, providers and decision makers of the IP industry. It offers an overview of all relevant providers of IP solutions and enables the comparison of tools and instruments which help to professionalize the IP management and to find customized offers.