Key-Systems' BrandShelter monitors the use of customers' company name as well as their trademarks and their brands on the Internet and helps to prevent abuse. This brand monitoring also includes the registration and publication of identical and confusingly similar marks as well as international company name watch, trademark application watch and design watch. The social media monitoring contains the reservation of trademarks and persons as user names and the identification of trademark infringements in user names. Furthermore, BrandShelter observes existing and emerging social networks.
In addition, as part of the content monitoring, customers will be notified of brand appearance in a web site, blog body or meta tags. There is also the ability to track content changes with potential infringements. Using the BrandShelter technology, domain-monitoring in over 270 TLDs according to customized requirements is possible, typos or phonetic misspellings are considered.
“BrandShelter protects your company from risks such as phishing, cybersquatting or trademark abuse“, subsumes Andreas Soll, Product Manager, the monitoring-offers of BrandShelter.
The second focus of BrandShelter's dmexco visit is to inform about the possibilities of domain pre-registration under all new generic TLDs. Due to the liberalization of the TLD market by the supreme Internet organization ICANN (Internet Corporation for Assigned Names and Numbers) trademarks or product names can be used as TLD. The landscape of the Internet will change with the upcoming introduction of TLDs such as .APP, .WEB or .SAARLAND by ICANN, new generic name spaces for you and your company will be created. BrandShelter offers free of charge and without obligation pre-orders for all new gTLDs.