StartingDot's strategy is to focus on TLDs dedicated to SME (Small and Medium-sized Enterprises) categories for which a direct correlation between their trade and their domain name is important. The idea behind the five TLDs is to duplicate the rules of internet and domain industries in the registry policy in order to bring a more relevant Internet experience to users. For example with .BIO, the producers would have the opportunity to put forward their bio certification in their domain name and the consumers will find the same label they are used to see on the packings.
“We are glad to support Starting Dot's applications with our KSregistry technology. The TLDs have great potential to become the central place of the respective community on the internet,” states Alexander Siffrin, CEO of KSregistry GmbH. “Starting Dot has selected KSregistry as its backend provider as KSregistry is part of an entrepreneurial and industrial minded group sharing the same values and is backed by a very strong IT team and provides a best-of-breed and resilient technology”, summarizes Godefroy Jordan, CEO of Starting Dot. “The appointment of KSregistry to provide the back-end registry services of our new gTLDs’ portfolio will be a great contribution to the success of our company, because of KSregistry expertise, the quality of the team and our common approach of business.”
Starting Dot chose to apply for five community-based gTLDs to become a leading, new industry-related gTLD registry. Therefore, Starting Dot identified three major industries, which are Sports, Food and Farming as well as Housing and Real Estate. Staring Dot expects that the search experience on the internet will change with its TLDs. Users will rapidly identify the domain names carrying one of its string and prefer these destinations to the others. Staring Dot also anticipates potential Search Engine Optimization (SEO) benefits by operating a more targeted and relevant naming system that is clearly matched with the website content of the future domain names owners.
Starting Dot's new TLDs are five of 31 new gTLD applications using KSregistry as technical provider. Among these 31 are nine additional generic TLDs as well as two geographical strings with German script/language. Furthermore, KSregistry will be the technical backend provider for 18 .BRAND TLDs.
About Starting Dot
Founded in October 2011 in Paris (France), Starting Dot is a new registry business developing a portfolio of five new Top Level Domains (TLDs) dedicated to major industries: .SKI, .IMMO, .DESIGN, .ARCHI and .BIO. Starting Dot aims to help online businesses more distinctively express their purpose in their online brands and reach deeper into their consumer and business audiences. The company has been founded by two French internet veterans, Godefroy Jordan (Chairman) and Guillaume Buffet (Managing Director) and has finalized in April 2012 its first fund-raising of 1.5 million Euros with Alven Capital, 123 Venture and a group of private investors from France and Germany. More information on: www.startingdot.com.
The KSregistry solution offers features and functions necessary for the operation of a registry. It is completely adapted to the customers' needs. The customer-specific solution can be expanded and modified according to the needs changing over time in a cost effective manner. In addition, Key-Systems ensures a stable, state-of-the-art infrastructure for the registration and administration of domain names. By using Key-Systems’ own SKYWAY DataCenter, fast reaction times and full process control are guaranteed. The complete design is based on a TIER III architecture which guarantees maximum security for all services. The service is directed at operators of existing ccTLDs, applicants for new gTLDs, and companies planning to establish their name or brand as a new TLD.