KeyDrive S.A. sells SnapNames to, focusing on the further development of its registrar business

KeyDrive S.A., an internet solutions holding company with subsidiaries providing domain registration, monetization and aftermarket services, announced that it has sold the SnapNames business unit to KeyDrive acquired the two sister companies SnapNames and Moniker from in 2012. While SnapNames is focused on domain acquisition, brokerage and sales, Moniker is one of the largest US based registrars.


“Moniker now plans to work even more closely together with KeyDrive and its sister company Key-Systems to strengthen its position on the US registrar market and to become an even more powerful international registrar. KeyDrive will be reinvigorating the Moniker brand with new technology, products and commitment to their customer service”, said Alexander Siffrin, Chairman of KeyDrive.

The disposition of SnapNames will have no negative effect on the customer experience of the Moniker clients. The same staff will be taking care of all customer needs and customers will access their accounts as before. Moniker will continue to work with SnapNames as in the past and the usual business will not be interrupted for clients.

In February Bonnie Wittenburg assumed the position as Moniker CEO. Under her leadership the synergies and cooperation that existed between Key-Systems and Moniker will be increased. A series of new service offerings is planned by Moniker in the future through this increased cooperation. Wittenburg plans to focus much attention on the development of Moniker’s customer service as Moniker expands the product offerings.

Among the unique strengths that the parent company KeyDrive and its members bring are the commitment to offer a broad range of domain name extensions including pre-registration for over 700 new top level domains, a large ccTLD offering and a variety of domain-related services such as professional registry services and IT infrastructure services accompanied by a strong costumer focus provided by domain experts.

About KeyDrive S.A.

The KeyDrive S.A. holding located in Luxembourg includes the Key-Systems Group, the NameDrive Group as well as Moniker. The subsidiaries offer different internet related services. Among the core business areas are domain registration, monetization and aftermarket services. With the takeover of Moniker in January 2012 the group has more than 6 million domains under management. To learn more, please visit

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