“It was important for us to showcase our partnership with Key-Systems and we are thrilled to be so near the launch of the .desi gTLD” said Ravin Ohri, CEO. The focus of .desi is the global diaspora and emerging markets within the Indian Subcontinent. “We believe the .desi gTLD is unique amongst the majority of domains being offered because it has the potential to unite a largely underserved community in a very meaningful way,” states Ohri.
Through the METAregistry RRPproxy™, a leading reseller platform operated by Key-Systems, .desi will be available to over 1.800 domain registrars and ISPs worldwide and their customers. The RRPproxy system provides an easy and convenient one-stop shop for resellers. All services may be used via easy-to-handle gateways such as API or the white-label compatible, multilingual web interface. RRPproxy helps its customers to minimize their development efforts and costs by using and reselling ready-to-use, white-label compatible systems and services. Further business areas of Key-Systems are a domain portal for end customers (domaindiscount24™) as well as the corporate domain portal BrandShelter™.
Desi Networks has successfully passed pre-delegation testing with ICANN and looks forward to launching the .desi gTLD sometime in Q2 2014. Additionally, the team is currently working on an Innovators Program and preliminary brand awareness initiatives. Look for more announcements in the coming weeks.
About Desi Networks, LLC.
Desi Networks, LLC was formed in 2011 for the purpose of operating the .desi gTLD. .desi will create a platform for desi people and diaspora to interact in a more personal way and bring the community together without restriction to a geographic location. A portion of revenues from all new registrations will be donated back to charities that serve South Asian communities.
Key-Systems is an international IT company that currently manages more than 3 million domains for more than 70,000 retail/corporate customers and 1,800 resellers worldwide. Key-Systems is a member of the KeyDrive S.A. holding that was created in June 2011 through the merge of Key-Systems GmbH and NameDrive S.A. The holding also includes the company Moniker.