Desi Networks applies for .DESI TLD with KSregistry as backend provider

Desi Networks, LLC submitted an application for a new generic Top Level Domain (gTLD), DOT DESI as part of the new gTLD program of the Internet Corporation for Assigned Names and Numbers. DOT DESI will use the registry system of the German based provider KSregistry GmbH as technical framework. Desi Networks, LLC was formed in 2011 for the purpose of operating the DOT DESI gTLD. KSregistry GmbH is a technical backend provider for customized registry operation; the company is a fully-owned subsidiary of the international domain registrar Key-Systems.

2012-07-04, KSregistry

The string DOT DESI represents an informal term that is used by many members of the South Asian Diaspora to identify themselves. It refers to people, cultures and products from the Indian subcontinent and is used by the Diaspora to connote an origin or a connection with the Desi regions. “We are glad to support the DOT DESI application with our KSregistry technology. The TLD has great potential to become a unifying virtual home for all people connected to the South Asian region. The string .DESI addresses a large worldwide community of people sharing the same spirit,” states Alexander Siffrin, CEO of KSregistry GmbH.

The Management Team of Desi Networks, LLC adds: “When looking for a registry services provider, we evaluated many companies. It was crucial that we select a partner that had the technological expertise and infrastructure as well as a commitment to provide world class service. We chose KSregistry because they exceeded our expectations in every category. Their management team understands the vision behind the DOT DESI TLD and has demonstrated a commitment to making our partnership a success.”

Desi Networks, LLC chose to apply for the DOT DESI TLD because it provides a unique platform to unite a dispersed group of people who share a common bond. The majority of their management team is of South Asian descent and have significant ties back home and to Desi communities across the globe. “We are excited by the opportunity to create something that has the potential to promote a lifestyle and culture that has been largely underrepresented”, describes the Management Team. A major tenet of the DOT DESI philosophy is education and philanthropy, and the company will give back a portion of the revenue from new registrations to the Desi countries through charities and partner organizations. DOT DESI shall provide a platform to help the Desi Diaspora facilitate the distribution and exchange of information, products and services within the community, thus linking the numerous Desi groups that have formed but are dispersed throughout the internet.

DOT DESI is one of 31 new gTLD applications using KSregistry as technical provider. Among these 31 are nine additional generic TLDs as well as two geographical strings with German script/language. Furthermore, KSregistry will be the technical backend provider for 18 .brand TLDs. The registry system of KSregistry GmbH, a fully-owned Key-Systems subsidiary, provides features and functions to successfully operate your own registry. The registry solution is tailored to the customer's needs. The service is directed at operators of existing ccTLDs, applicants for new gTLDs, and companies planning to establish their name or brand as a new TLD. KSregistry systems utilize state of the art technological standards in all components. The complete design is based on a TIER III architecture which guarantees maximum security for all services. Due to the modular design of the KSregistry, customer-specific solutions can be designed and expanded to meet the changing needs of our clients in a cost effective manner. Therefore, the KSregistry can easily handle an increasing number of customers or domains.

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